When an SEO Plugin Is Not Enough
What is great about a WordPress website is that there are plenty of SEO plugins that you can use to optimize your WordPress post in 2019. Yoast SEO has proven to be very effective, as it has now become an industry standard. This made search engine optimization less complex, and easier to manage. So start installing this plugin on your website.
Unfortunately, SEO is not that simple. A plug-in may simplify the whole optimization process, but it doesn’t always guarantee high search engine ranking. It’s not fail-proof either. You need to do something else to augment the capacity of an SEO plugin. The good news is you don’t need to do much, and the work doesn’t have to be difficult.
Know which keyword to target
Search engine optimization revolves mostly around keyword use. It’s one of the simplest aspects to work with, but also the most difficult to get right. A lot of website owners don’t invest a lot of time and effort in keyword research, which results in posts and content that lack relevant key terms and phrases.
It is then your job to research for the right keywords to use, along with an SEO plugin. Take advantage of keyword research tools available, such as the Google Keyword Planner, Yoast Suggests and Moz Pro. Search for keywords that are high volume, low competition, and relevancy. Look for words and phrases that are often used during the search, but don’t compete with what the big companies use. They have to be relevant and related to your website or blog as well.
Work on on-page optimization
This is a process where you do anything and everything to help search engines understand what your website or post is really all about. On-page SEO is done directly within your website, both on the content and HTML source code. It can be as simple as using keywords in the title of your post, subheadings, content, permalink, and alt tags. Yoast plugin does a really good job of on-page optimization.
Other things you need to do include adding inbound and outbound links, speeding up your website, and writing engaging, in-depth and shareable content.
Do off-page optimization
As the opposite of on-page optimization, off-page SEO is anything and everything you do outside of your website that will boost its ranking on search engines. The idea behind it is to create many high-quality backlinks, making your site highly visible on the web. Think of it as a marketing campaign that will get you sponsors. It’s what you need to do to be mentioned on social media and on high-quality websites.
An effective strategy of off-page optimization is guest posting on other websites. Reach out to bloggers or website owners with high-ranking and quality blogs and sites, and offer to swap guest posts. It’s a win-win situation.
You also need to ramp up your social media activity, so followers and visitors would be interested to visit your website or even just click on your ad. After all, getting involved with social networking sites is not known as online reputation management for nothing. Media mentions, especially with a backlink, will boost off-page SEO as well. See the On Page Checklist below.
On Page SEO Checklist
- Page Title: check if the title is present in a webpage and its length and relevancy. The title is important as its shown in search results. Make sure you use the target keyword in page title preferably at the start.
- Description: check for meta description tag and its length. This is also important as it is also shown in search results. Having a target keyword and engaging description certainly helps in on page SEO.
- Header Tags: check for Headers tag and their content. Headers start from H1 to H6. Use header tags appropriately and maintain header structure, for example, H1 for the main heading and should give a general idea about the content. Use H2 – H3 to give more specific headings and so on.
- Keywords Tag: checks for Keywords meta tag presence. Keywords meta tag is obsolete and should be removed from the page. Search engines may think this as keyword stuffing.
- URL: check for URL Friendliness. URL should describe the content. It should use hyphen ‘-‘ as a word separator. Make sure use target keyword in URL and avoid special and encoded characters.
- Sitemap: check for sitemap.xml file present on the website. The reason is that websites have many pages that dynamically change. The Sitemap contains URLs to these pages so that web crawlers can discover them.
- Robot.txt: check for robot.txt file presence. The robots.txt file allows you to restrict the access of search engine robots to specific directories and pages. You can also specify in the r1obots.txt file where the sitemap file is located.
- Include images: And fill out the Image Alt Text.
Having a good speed (web page loading time) is very important. Search engines may rank sites with good speed higher than which do not load fast. Check the following items:
- Server Response Time: Calculate the time taken by the server to start to initiate the request page.
- DNS Response Time: Calculate time taken by DNS System to resolve the domain name to IP-address
- Caching: Check if the website allows caching
Use tools like GTmetrix to check the speed of your website. Try to get the page load time under 2 seconds.
Having a mobile responsive website is very important as more users are now using mobiles to view content. Make sure to use responsive WordPress Themes while building your website.
Attention Span of Users on Websites
According to Google research, aesthetic opinion of users happens within 50 milliseconds of opening your website and about 17 milliseconds are needed for them to formulate perception. This makes your website significant in conveying your message to your audience since about 58% of American consumers search about products and services online. Moreover, about 75% of those surveyed admitted that they base the credibility of a business on the company’s website. More importantly, the criteria for their perception transcend beyond the aesthetics of the design. These include content quality, accessibility, and ease-of-use.
It is important to remember that the design of your website needs to be appealing to your target market as well as to your product brand. If your company is a banking institution or a law firm, it should be presented in such a way that it looks formal, from layout to the font. Animation and colorful background might work for a creative agency but not for your business. Also, ensure that it has a responsive design, that is, it is readable in all platforms, from desktop to smartphones. Most of all: Use a SEO-optimized WordPress Theme.
Looks are everything
The look and feel of your site is what draws clients in and keeps them returning.
Invest the energy and money in building an appealing site that will engage your clients, it’s well worth it. Ask other peoples opinions to know the first impression your site is giving. The right design will help you take your company to the next level. Ready to create your online presence, or take your current website to the next level? Contacts us now and we will partner together and design the site you are envisioning.
Aside from being aesthetically appealing, your website should also have relevant content your audience will find useful. The images you upload, as well as media files and content, should be tantamount to what you want your readers to know with regards to your product and services. Moreover, see to it that content is up-to-date. They should also be related to what you are selling.
Optimized Images for WordPress: Its Importance and How It Can Be Done
You’ve probably heard of image optimization a million times by now. Browsing through sites offering social media tips will tell you that images need to be optimized. But why is it needed and how can you pull it off?
Why do images need to be optimized?
Images can range from a few kilobytes to megabytes in size. Since photos are an integral part of any website, site owners are always faced with the challenge of putting up a good shot but one that doesn’t take forever to show up. After all, a fast-loading site always equates to good user experience.
Basically, you can think of image optimization as providing the best quality images for your site that will load in the fastest time possible. Time is of the essence and not a lot of web users are willing to sit for two minutes while waiting for a photo of your business to show up.
Also, the smaller the image size, the faster it loads in the browser. However, there are different ways of creating an image which then results in different sizes (as mentioned earlier). The options for creating a web-optimized image differ depending on the image editor being used. However, several do have the “Save for Web” option which saves the images to the lowest possible size but still keeping it in good quality. In other words, the size may have shrunk but you can still tell what the photograph is about.
There is no one size for a perfectly optimized image. This is why doing so manually involves analysis on a couple of factors including pixel dimensions and pixel capabilities.
What are the different file formats?
Most websites support the following image formats:
- GIF – mostly used for icons and graphics with small resolutions. The quality for this file is lesser than a JPEG.
- JPEG – the file format most often used in photography. It is the format that has been in use the longest and can be used to compress images to a considerable level.
- PNG – offers a larger selection of colors in a small-sized file.
Most of the modern image editors these days can save files in any of these formats.
Can plugins be used to optimize images?
Yes, yes they can. In fact, there are quite a few popular WordPress plugins that can do just that, and here’s a few of them:
- SMUSH image correction – This free plugin will optimize, do lossless compression, and resize your media images without effort.
- EWWW Image Optimizer – This one also automatically optimizes images as you upload them. It can convert images to the file format that produces the smallest image size. It will also apply lossy reductions for JPEG and PNG images optionally.
Not only is image optimization important for faster loading pages, but a smaller-sized image, in general, allows you to perform backups faster and use less bandwidth. Test images on your WordPress site, test different sizes, test everything. Keep the quality high, and the file size small to optimize images on your site.
How to optimize your WordPress post even further!
Use Popular Psychology to Increase Your Conversion Rate?
Most, if not all, people believe that they’re unique. And this is true in most cases: since people have different genetic codes, come from different backgrounds, and go through different experiences as they grow older, they develop into one-of-a-kind individuals that have one-of-a-kind behaviors and thought processes.
However, in many cases, people react the same way to stimuli. This has been proven in marketing, wherein certain conditions elicit the same response from different customers. So, whether you’re a business owner or a professional marketer, you need to take advantage of this fact and use it to boost your web conversion rates. Here are some steps you can take:
Focusing on product value
Many marketers and business owners think that customers always focus on the price of products. While this is true in several instances, it’s important to note that many consumers prioritize the value that a product gives. How will it improve their lives? Will it make them feel good about themselves and/or stand out from other people? Answering these questions is a great way to outline your product’s value and convince people to buy it.
Another way to make your product valuable in the eyes of consumers is to highlight the savings and/or perks they’ll enjoy when they buy it. Instead of focusing on the absolute price of the product, talk about the freebies, discounts, and special offers that it comes with. This is particularly useful if you sell big-ticket items like cars and home appliances, which usually put customers off because of their high absolute prices.
Giving just the right number of choices
As a marketer, you need to find a balance between giving your customers too few and too many choices. If you offer the latter, you can end up confusing people, particularly those who aren’t familiar with your products and/or your online store. This, in turn, means that they’ll take longer to decide what to buy and make a purchase, which isn’t exactly good since the more time people spend on making a shopping decision, the more likely they’ll abandon it.
Of course, you should also avoid offering too few choices. Shoppers want to feel like they’ve made a smart purchase, so give them plenty of options, let them experiment with several variables, and make them feel like they’ve chosen the best possible product for themselves.
People usually value the opinions of other shoppers than what salespeople say, so take advantage of this fact by showing them what your others customers have bought and what they have to say about your products. Amazon illustrates this best by showing star ratings and customer reviews and creating sections for “Frequently Bought Together Products” and “Customers Who Bought This Item Also Bought These Products”.
Creating a sense of urgency
One of the oldest marketing tricks in the book is to tell customers that a product will run out soon, using phrases like “Limited Edition” and “Limited Time Offer”. Marketers and business owners expect these phrases to push customers to buy the products right away before they run out, and they work most of the time. But, if you use this strategy, take note that they can be irritating and annoying to consumers when used the wrong way.
Expressing your gratitude
Your business is nothing without your customers, so make sure to thank them after they make a purchase. But don’t just stop at saying “Thank You”; instead, show your appreciation by giving them free ebooks and tutorials, discount vouchers, and other things that give value. Doing so may cost you some time and money, but it will help you build an emotional connection with consumers and turn them into loyal customers.
Use these popular psychology strategies now to increase your web conversion rates!
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